Succeeding At Your Yahoo Business (2006)

The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business.

Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.

Who Should Buy This Book

Unlike our first book, Launching Your Yahoo! Business, which was for those who wanted to dip their toe into the e-commerce ocean, this book is for a small to medium-size part-time business or a current full-time business that needs the skills and knowledge to set up and run a true full-time business and take advantage of the successful e-commerce strategies and tactics in use today.

You might already have a standard Yahoo! store and want to customize it and evolve it into a full-time business. Or you might have an online business idea and want to leap into the e-commerce water with both feet and create a full-time online business. Either way, this book can steer you in the right direction to succeed at making a living with the Yahoo! store program.

What's in This Book

First, this book informs the reader how to customize a Yahoo! store using the basic elements of the Yahoo! store Catalog Manager, including how to architect an e-commerce website. It then deconstructs three different types of Yahoo! stores, showing how they are formed and how they sell the products or services they offer. An entire section covers how to position a Yahoo! store, acquire customers, retain those customers, and monetize the traffic to the store. Finally, this book shows how to set up the necessary accounting and operations systems to successfully run a business, and how to acquire and hire the necessary staff.
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