Wednesday, July 30, 2008

Mastering Photoshop CS3.for.Print.Design.and.Production


For a long time now, Photoshop has reigned as the premier image-editing application for print designers and production artists. In fact, those of us in the print and publishing fields have become so dependent on Photoshop that it’s hard to imagine life without it. In the early days of Photoshop, it was considered primarily a tool for graphic designers (ah… the good old days). But with the advent of digital photography, and the development of web and multimedia design, Photoshop’s demographic has widened considerably over the years. Nowadays, Photoshop is used not only by print designers, but also by web and multimedia designers, digital photographers, videographers, and professionals in fields from medicine to law enforcement. Our old friend Photoshop sure has come a long way.

So where does that leave print designers? Are we not important anymore? Has Photoshop turned its back on us in favor of other forms of digital media? Well, judging by the change in Photoshop training over the years, you might think so. I can remember a time not so long ago when every Photoshop book on the Barnes & Noble shelf was for print designers (sigh). Now it’s hard to even find one Photoshop book that was written specifically for you, the print designer.

That’s where this book comes into play. I haven’t forgotten about you, because I’m one of you. And despite evidence to the contrary, Photoshop hasn’t forgotten about you either. In fact, Photoshop CS3 contains a multitude of new features and improvements that can greatly enhance your print production workflow, including a new Curves dialog box, a new Black And White adjustment feature, and editable filters known as smart filters (just to name a few).

This book focuses solely on the various Photoshop features that are used on a daily basis in print design and production. Unlike other Photoshop books that attempt to reach every available demographic (which is virtually impossible anymore, considering the depth of the application), this book was written for you and you alone. I purposely did not include a web design chapter or any digital photography tips. My intent was for this book to become your print design companion. The chapters within should serve as a reliable resource that you can refer to again and again for answers to all your print design questions—and you won’t have to wade through pages and pages of unrelated (and unwanted) material. My hopes are that you will come to rely on this resource almost as much as you do on Photoshop.

Who Should Read This Book

As the title implies, this book is intended for designers seeking to master their print graphic editing skills and expand their knowledge of what is required for high-resolution output. These designers fall into three basic groups:

Mid-level print designers who have experience with Photoshop, but have not yet seriously explored the application’s full capabilities.

What Is Covered in This Book

Mastering Photoshop CS3 for Print Design and Production is organized to provide you with easy answers to all your image-editing print design questions. Here is a brief description of what each chapter covers:

Chapter 1: Getting Started shows you how to set up your preferences, arrange your workspace, and choose the proper color settings for print design and production. This chapter also includes a “What’s New in CS3” section as well as a refresher on image resolution for print.

Chapter 2: Making Good Selections explores all of the Photoshop selection tools, making it much easier for you to identify which ones are best to use for the selection task at hand.

* Experienced designers who are looking to expand their knowledge of Photoshop and improve their workflow. These readers can expect to be quite familiar with the concepts covered in this book, and the chapter lessons can provide them with new ways to work in a fast-paced production environment.

* Highly motivated students who might be new to both Photoshop and the field of print design and production. These are the people who will be picking the bones of this book. The intent is to supply these readers with all they need to use Photoshop efficiently for print design and production.

There are several ways you can use this book. The most straightforward (and demanding) is to start at the beginning and follow all the steps to mastering Photoshop CS3 for print design and production. Alternatively, you can skip around from chapter to chapter and follow only the steps for the individual chapters. For this, I have included project files on the accompanying CD, where you can find the appropriate image files for the lessons in each chapter and work through the steps.

Chapter 3: Working with Brushes explains how to use Photoshop’s brushes, brush presets, and the detailed brush engine in a typical day-to-day print/production environment.

Chapter 4: Working with Color shows you how to “take control” of your color by explaining how to select, replace, and enhance color in your images. This chapter also shows you how to add color to grayscale images, or—if your design calls for it—how to remove color from your images and work exclusively in black-and-white.

Chapter 5: Tonal and Color Corrections sets you on the right path and shows you the best tools and methods to use for making tonal and color corrections to print images in Photoshop CS3.

Chapter 6: Retouching and Enhancing for Print explains how to apply local retouching adjustments with final print output in mind, including the covering up or removal of elements in an image, or the more subtle alteration or de-emphasizing of specific image areas.

Chapter 7: Combining Image Layers shows you how to use layer opacity controls, layer blend modes, layer masks, and clipping masks to create collage graphics for print materials.

Chapter 8: Layer Styles and Filter Effects explores how to use styles and filters (including the new “smart” filters) to add some creative flair to your print images.

Chapter 9: Reducing Noise and Sharpening explains how to mitigate or mute unwanted noise, and use sharpening to enhance any patterns, fabrics, or edges present in an image.

Chapter 10: Editing in Camera Raw shows you how to make the most out of editing RAW, TIFF, and JPEG files with the Camera Raw plug-in.

Chapter 11: CS3 Integration takes a look at the various ways that Photoshop can work with the other applications in the Creative Suite 3.

Chapter 12: Automation shows you how to breeze through the grunt work quickly by applying recorded actions and automate commands.

Chapter 13: Saving, Printing, and Output defines print-friendly file formats, such as TIFF, EPS, PSD, and PDF. This chapter also shows you how to print directly from Photoshop to a proofing device or photo-quality ink-jet printer.

Download
http://rapidshare.com/files/133031988/Mastering_Ph.CS3.for.Print.Design.and.Production.Jul.2007.pdf

or
http://tinyurl.com/5wlys3

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