Who Should Read This Book?
Both service provider and information technology fields require a high degree of technical marketing in order to move communication and service innovations into revenue-producing markets. Technical marketing is a "trusted relationship" style of sales model. The sales representative establishes the "relationship," and the technical marketing professional/engineer supplies the "trust." This book can help you with both.
Service providers are heavily leveraged technology organizations with the highest per capita of networkingoriented individuals in any sector. As such, this book can benefit a broad audience such as networking visionaries, architects, consultants, product developers, product marketers, project managers, network engineers, presales/systems engineers, sales representatives, and executive management in service provider companies, many of whom are technical marketers, individual contributors, decision makers, and advocates for purchasing or leveraging strategic networking technology.
Large enterprises and aspiring businesses are codependent on network technology for creating innovations and enhancing customer service. This book helps enterprise networking strategists understand network technology options and service provider capabilities.
Although this isn't a "how to configure it" guide, engineers should read this book, because it exposes them to a comprehensive view of the technology market in which they work. Venture capitalists and technology analysts can also benefit from this book as a broad technical overview of the telecommunications sector.
Download
http://rapidshare.com/files/135711693/Next-Generation_Network_Services__2005_.chm
or
http://tinyurl.com/57qxgx
Both service provider and information technology fields require a high degree of technical marketing in order to move communication and service innovations into revenue-producing markets. Technical marketing is a "trusted relationship" style of sales model. The sales representative establishes the "relationship," and the technical marketing professional/engineer supplies the "trust." This book can help you with both.
Service providers are heavily leveraged technology organizations with the highest per capita of networkingoriented individuals in any sector. As such, this book can benefit a broad audience such as networking visionaries, architects, consultants, product developers, product marketers, project managers, network engineers, presales/systems engineers, sales representatives, and executive management in service provider companies, many of whom are technical marketers, individual contributors, decision makers, and advocates for purchasing or leveraging strategic networking technology.
Large enterprises and aspiring businesses are codependent on network technology for creating innovations and enhancing customer service. This book helps enterprise networking strategists understand network technology options and service provider capabilities.
Although this isn't a "how to configure it" guide, engineers should read this book, because it exposes them to a comprehensive view of the technology market in which they work. Venture capitalists and technology analysts can also benefit from this book as a broad technical overview of the telecommunications sector.
Download
http://rapidshare.com/files/135711693/Next-Generation_Network_Services__2005_.chm
or
http://tinyurl.com/57qxgx
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